Monday, February 7, 2011

SUPER BOWL XLV COMMERCIALS

#1: What is the company?-Chrysler
Who is the target audience:-Drivers (male, 25-30)
What persuasive method used (humor, action, celebrity, human interest, etc.)?-motivational speech, Celebrity.
How were camera shots and editing used to enhance the message?-Showed the city and features of the car.
What is the slogan/message for the company?-Imported from Detroit
Was the message effective? Why or why not?
-yes, it pumped me up.

#2: What is the company?
- Volks Wagon
Who is the target audience:
-
Drivers (people with kids, older)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-
humor/ well known figure
How were camera shots and editing used to enhance the message?
-
zoomed in on things like the baby. Quick.
What is the slogan/message for the company?
-
Das Auto( new line)
Was the message effective? Why or why not?
- not to much. didnt make me want to buy a car..

#3: What is the company?
-Doritos
Who is the target audience:
-Everybody
What persuasive method used (humor, action, celebrity, human interest, etc.)?
-Humor
How were camera shots and editing used to enhance the message?
-
What is the slogan/message for the company?
- Doritos
Was the message effective? Why or why not?

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